Home Inn won the 2010 China Outstanding Marketing Award

Co-sponsored by Economic Observer and Hong Kong Management Association, the 2010 China Outstanding Marketing Award final competition was held in Beijing. In the end, Home Inn became the winner of the coveted title.

Through brand marketing, experiential marketing, and consumer sticky marketing, Home Inn consolidated its leading position as the No. 1 economic hotel brand in China. The Home Inn brand ideas, viewpoints, methods, and emotion sneak into the hearts of every consumer by the subtle ways, such as immersion, interactive and sharing family-style manner, winning the brand loyalty and good reputation for Home Inn.

In the previous competitions, a number of well-known enterprises such as Coca-Cola, Volkswagen, Wal-Mart, Microsoft, Mercedes-Benz, LG, Lenovo, Jiuyang, Konka, Erie, Alibaba, China Merchants Bank, etc. had got the title.