Beijing McDonald s Changes into Post-Modern Style

The main colors change from red and yellow to black and white, with sofas replacing wooden chairs and graffiti covering all the walls. This is the new interior design of McDonald s Wangfujing Outlet. By 2013, 80% of McDonald s in China will have adopted the Less is More (LIM) style, presenting post-modern images of the fast food restaurant.

Along with its Wangfujing store, three other outlets in the New Dongan Shopping Center, Dengshikou and the New World Department Store also alter their interior design according to LIM, trying to bring relaxation and happiness to their customers. It is reported that in the next year s plan to upgrade the restaurant s image, 35% of all new and existing branches will be in LIM style.