Kungfu provides customers with half-price products

With CPI surges in recent days in China, Western fast food prices also raised. However, Chinese fast food Kungfu announced that from December 1 to January 11 next year, it will launch the largest promotion in its marketing history, aiming to get more market share.

Zhang Fan, vice president and chief marketing officer of Real Kungfu, said that the newly launched monthly promotion will focus on its famous food of wax mixed with rice. It is expected that the promotion will bring benefits of at least one million CNY to customers.

"Our low price and high food quality strategy will not be limited to short-term, and we hope to use low prices tactic to attract more consumers to try and use our products and services," said Zhang. He also admitted that with the cost of food and raw materials went high, the pressure is obvious. But Kungfu will make their efforts to optimize internal processes, improve efficiency, and control costs.