The 13th China Franchise Convention(69215)

Program of the 13th China Franchise Convention Released

Parallel Session 1: 2011 Development Forum on China Training and Education Chains---Maintaining Brand s Freshness and Vitality

1 Success of Multi-Regional Education Chains based on Standardized Courses and Teaching Staff

2 How to Help Franchisees in Need: to Help Improve their Performance or to Authorize Them to Transfer their Franchise?

3 Online Publicity and Reputation Management

Parallel Session 2: 2011 Development Forum on China Automotive Aftermarket --- Optimizing Profit Model: Searching for the Key to Improve the Performance of Automobile Service Providers

1 Prevention against Negative Factors Causing Low Efficiency and Failure in Franchise Business

2 Analysis of Business Model and Improvement of Performance

3 On Logistics Mode of Automobile Service Chains

4 Information Development in Automobile Service Chains

Parallel Session 3: Workshop on Innovation in Franchise and Distribution Channel --- Advancing Franchise Development with Better Supporting Systems

1 The Search for Ideal Franchisees with Improved Recruitment Procedures

2 Internet can Boost Sales in Franchise Stores

3 Transformation of Distribution Channel into its Modern Form with Product Distribution and Store Supervision

Parallel Session 4: Workshop on Law --- Three Ways to Protect Franchise Business

1)Institutional Protection

1 Archival Filing and Information Disclosure of Franchise Business

2 Trademark Protection and Famous Trademark

2)Legal Protection

1 Some Problems on the Trial of Cases Involving Franchise Business

2 Arbitration is an Effective Way to Settle Disputes Concerning Franchise Business

3)Contract Protection

1 Questions & Answers

Parallel Session 5: Talk with Experts

In this session, participants can talk at different round tables with experts on various topics of franchise business.

1. On system building, supervision and training

2. On maintaining relationship with franchisees

3. On market development

4. On taxation and legal issues in North American market

Main Session 13:00 -17:30 on May 6

1. Keynote speech

2 Interpretation of the Twelfth Five-Year Plan and its Role in the Development of Chain Stores and Franchise Business

3 Industry Trend: 2011 Annual Development Report on China Franchise Business

4 The Signing Ceremony of the Proposal Let Franchise Help Start Businesses and Create Jobs

5 The Signing Ceremony of Cooperation between Universities and Companies on Recruitment of Talents

6 Presentation of Franchisee s Public Service

7 Hot Issue: Overcome Difficulties and Improve Employee s Competence

Release of 2010 Chinese Top 100 Franchise Enterprises

The Awarding Ceremony of Innovation Award for Chinese Franchise Enterprises

2011 Experience Share in Innovation: An Improved Profit Model of Greater Sustainability

The Awarding Ceremony of China Outstanding Franchisee Award

Top 100 Franchise Enterprises CEO Summit From 9:00 to 12:45 on May 7

1 The Latest Trend of Overseas Franchise Business

Steve Caldeira, Chief Executive Officer of International Franchise Association (IFA)

Brent Stewart, Commercial Attach of Commercial Section of Australian Consulate-General Shanghai, China

Xu Xianghong, Chairman of Association of Chain and Franchise Promotion, Taiwan

2 Analysis of Profit Model of Franchise Enterprises in the Light of Capital

Zhu Fang, Chief Advisor of China Chain Store & Franchise Association

Huang Shuxiong, partner of Deloitte Auditing

Li Hong, President of Country Style Cooking Restaurant Chain Co., Ltd

3 Determine the Best Marketing Strategy: Mobile Technology, Social Network, and E-Commerce

Zhang Peng, Editor-in-Chief of Business Value

Zhang Shaning, Director of the Circulation Development Office of Beijing Municipal Commission of Commerce

Sun Weimin, Vice President of SUNING Home Appliance

Zhang Ren, Chief Operating Officer of 7 Days Inn

Hu Chenrong, Director of E-Commerce Department of Belle

4Import or Create? Choose a Proper Multi-Brand Strategy for Your Chain Stores

Jack Earle, Chairman of International Franchise Association and Executive Director of Earle Enterprise LP

Yu Meng, Chief Operating Officer and Chief Executive Officer of Jinjiang Inn

Yum! Brands Inc. China Division

The Gymboree Corporation

The 13th China Franchise Convention

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