Disney speeds up self-built marketing channel

Recently, Disney established the first one-stop consumers store in Guangzhou. This new concept of promotion is special for first tier and second tier cities in China. Before this, Disney also brought a different and new retail concept Toonsland in third tier cities, and high-end-market-oriented retail model Disney Kids Mall . All the steps means Disney had constructed a new channel framework covering whole China market.

Until 2014, Disney will finish Disneyland theme park in Shanghai, as will become another hypermarket to pull their consumer sales.