In first 6 months, Jiangsu Province exported 18000 batches of traditional toys, worth 360 million dollars, with 6% and 11.3% year-on-year growth respectively. This is the recovery sign after financial crisis for Jiangsu toy industry.
Experts said, there are 4 main reasons for the recovery in the half year:
1) as international economy and market step out off the crisis, Europe and US are badly in need of storage supplement;
2) period from Jun. to Oct. is hot seasons for China toy export, therefore the shipments advanced significantly compared with the prior months;
3) China raised export rebate rate, for some extent enhancing the competitiveness of toy companies;
4) Jiangsu is famous for plush toys. Recent toys are added with cartoon contents or intelligent talking function, attracting more consumers.