Yiwu toy industry booms with export 52% increase

After Mattel incidence in 2007, China toy industry began an embarrassed progress in trading. Yiwu, as one of the toy center in China, was also under big influence.

Through strict rectifying the market order, only half (200) manufacturers for soft plastic toys are still running. However, the production capacity rises for better market environment. Till now, soft plastic toys from Yiwu counts for 70% of entire country.

Combined with China culture is another way for Yiwu toy companies to level up in the industry. Many a toy is a traditional product with modern technologies.

Though there was crisis , new Yiwu toy industry booms now, and toy export in the first 9 months of this year increased 52% compared with the same period of last year.