Dongguan Jingjiu Toy Center set first chain store in Hu'nan

Dongguan Jingjiu Toy Center set first chain store in Chenzhou, Hu'nan, and offers toy retail and wholesales for entire province.

Jingjiu Toy Center locates the most prosperous area in Chenzhou and had the space of 2000 square meters. After operation, there'll be a hundred suppliers from Dongguan majoring in toys, gifts, accessories, boutiques, baby & matenity kits and arts and crafts.

Experts said that, toy companies devoting in domestic market should handle two problems: capital and selling channels, which differentiates from foreign trade. They must focused on local consumers behaviour and requirements. Jingjiu Toy Center sets the orientation on industrial cluster, gathering toy suppliers in Dongguan and surrouding cities and integrating centralized purchasing, distribution, sales and market expansion. These steps are effective and efficient.

According to the toy center, chain store is only an exploration step, and they are planning to cooperate in multi ways across the country.