Fourth how to break the bottleneck of the industry

Whether the traditional off-site freight or young popular online shopping, or business documents between the express, logistics everywhere flashed the figure. Delivery in the seller, the buyer delivery, the dedicated carrier for buyers and sellers of enterprises, collectively referred to as third party logistics.

In China, the third-party logistics industry, annual growth rate of rapid development, has formed several hundred billion a year market. However, the bottleneck of the domestic logistics industry is also very clear that as many as 4 million logistics company, or even a car is a logistics enterprises, small scale, the service good and bad are most acute.

Deep in the logistics industry, "loose sand" position, the "Meeting Logistics" and the banner of Fourth Party Logistics companies play, and rapidly expand. According to statistics, only the 2009 "Logistics Department," the management of logistics enterprises turnover of more than 1.2 billion yuan, the Shanghai quietly occupy 16% of the logistics market share. Fourth Party Logistics company that? How they are assigned a share of the logistics industry?

Logistics is not itself the source of profits

In the May 5 meeting of the "Logistics Day" cum Logistics Department of the second annual meeting, "Meeting Logistics" operations side of Shanghai New Yue Logistics Management Co., Ltd. Chairman Wu Jun that describes the concept of Fourth Party Logistics: This is dedicated to improve Third Party Logistics Performance of integrated e-commerce platform, do not do logistics, only do service. Therefore, the fourth party logistics enterprise's profits, not the logistics itself.

Speaking of fourth party logistics services, logistics, general manager of Lee Han Min quite touched. In 2003, he took a van, and his wife came to Shanghai, tried to run the transport, but "even where the Bureau did not know," opening on the business, operations unknown. Find the "Meeting Logistics", the opening of all required licenses and formalities completed. He also received counseling services, understand the importance of the brand on the logistics, "the name Han Logistics is that they played for me," said Lee Min.

Next, "Han Logistics" has been involved in large-scale supermarket logistics tender, in order to meet the tender conditions, Li Min in the "Meeting Logistics" Group buy transport vehicles, preferential price "Niaoqianghuanpao" become regularized path to successfully get number of long-term transportation business.

With the increased volume of business, by hand account of the methods have failed to accomplish, this time, Li Min, then in the Logistics Department to purchase a set of software, from the beginning to use e-business management of transport orders, accounts receivable. Just 7 years, Han logistics turnover less than one million yuan from the start, the turnover in 2010 is expected to exceed 100 million yuan.

Li Min said that the Fourth Party Logistics companies can provide a full range of traditional services. For example, "Logistics Department" and the launch of several insurance companies instant insurance, so that each of the transport logistics of goods worth 10 million yuan, 5,000 yuan or more can save premium; and "Meeting Logistics" and the Industrial and Commercial Bank of China to open up the "Internet bank and "service, also solved the logistics problem of difficulty in cash.

It is understood that companies usually take the Fourth Party membership, its members have many similar such traditional Han logistics logistics enterprises, they are stable through the Fourth Party platform development and growth. In general, the Fourth Party Logistics companies will charge an annual fee to members, and fourth party logistics companies should charge for each service provided, but the price through other channels than small businesses to purchase cost-effective.

For example, "Logistics Department" to provide bookkeeping, business annual inspection, annual inspection of vehicles such as full-service agency, to collect the price of only 260-560 yuan. If your small business to support a financial officer, or ask the community to do the accounting firm, has done two or three thousand dollars is not down.

Sim

ilarly, the "Meeting Logistics" provides e-commerce software, the first charge of 1,000 yuan, a year to upgrade an additional charge. If the small business development alone to find someone, do not put down on a million also.

The value of the platform is a large number of services to small business, logistics exchange already has more than 1,500 members, so that we can share the cost of each service to a minimum, so that every small business can afford.

If we only service a business, then no matter how much of this large volume of business enterprises, their margins are less than the present. "New Yue Logistics Management Ltd chief operating officer, said. Can be seen, dilution costs, small profits are important reasons for Fourth profitable.

For small business "scale cloud" of

In the highly competitive logistics industry, every logistics, want to be the world's 500 long-term contract of carriage. However, such orders need not only a large fleet of transport capacity, but also provides real-time cargo tracking, precise positioning services. In developed countries, the logistics industry was almost UPS, FEDEX Federal Express, DHL DHL and other oligopolistic companies divided up to meet these conditions is not difficult. China, tens of thousands of small and medium sized logistics enterprises, small scale, weak in strength, rely on to win large orders?

Fourth appearance, is expected to help break through bottlenecks in a large number of third-party logistics companies. Many companies are beginning Fourth service from the traditional to the modern service industry in transition, to explore a traditional logistics industry in the popular high-tech of the road.

For example, "Logistics Department" with China Telecom, China Telecom GPSONE use of national positioning system, launch of Logistics Vehicle Positioning System. As long as the driver with a special mobile phone, you can achieve precise positioning. As a result, shippers and logistics managers can run at any time about the location of vehicles, cargo tracking can be achieved even realize indoor positioning.

But do not underestimate this feature, in the past only the foreign logistics giants to provi

such accurate service. Now, a small logistics company to spend this advanced technology, greatly enhanced the credibility of local enterprises.

For far apart to run transport logistics, electricity transfer system determines the efficiency of logistics operations. In this regard, Fourth power transfer system are also given the accelerated program. In "Logistics Department", the program relies on mature 3G technology to develop a group call system.

Face in front of reporters, Wu Jun in front of a radio propaganda, just a few seconds, the intercom came within a "receipt" of the echo. Wu Jun said that both Xinjiang and Tibet, drivers moving, all in real time with headquarters intercom. As a result, logistics companies looking for receipt of large orders for air vehicles, as long as the message that can quickly receive a response.

In other words, through the Fourth efficient call platform, logistics capacity for almost unlimited expansion.

In addition, the "Meeting Logistics" also strengthened the call center and customer management system in order to provide a unified small logistics company customer service and shipping information sent to logistics service quality greatly improved.

Visible, Fourth Party platform and a series of high-tech applications, so that thousands of small-scale logistics enterprises connected by a network, also makes affordable high-tech logistics business with affordable, with good, thus improving the logistics business operation and management.In Wu Jun view, "if a small logistic enterprises can provide vehicle location, 24-hour messaging service, but also has a huge potential capacity at any time, then it jumped from a small logistic enterprises to modern logistics enterprises, to achieve 'scale cloud-based' to achieve the standard required for 500 service standards.

"Statistics show that in the event of financial crisis in 2009, nearly 60% of the entire industry a negative growth of corporate profits, but" the logistics exchange "service more than 1,500 logistics business turnover 2008, the average gains of 15%.

Benefits to be ground shipping center

For a long time, many government departments that enterprise logistics long distances is not important, insignificant, non-standard. Because they are "small, dirty, chaotic, poor", a great tendency to be out of Shanghai. However, the emergence of fourth party logistics, is expected to change the traditional logistics departments misunderstanding. To know that because of "logistics exchange" of lead, more than 1,500 member companies are registered in the logistics Wei Town, Jinshan District Jinshan, Wei Town, Jinshan in 2009 to provide 8,000 million in considerable revenue.

Building from the Shanghai international shipping center point of view, the development of Fourth Party Logistics is also quite necessary.

Shanghai Xin Yue Logistics Management Limited Independent Director Chen Wei said body, land is an international shipping center, logistics component of the building. Although Shanghai has been among the world's top ten ports, sea transport, but the proceeds go national shipowners, and the benefits of road transport logistics company owned land around, if only collect terminal fees, is clearly unable to give full play to the shipping center construction on Shanghai's economic development effect.

The Fourth Party Logistics through convergence, to attract the country's logistics enterprises registered in Shanghai, the Shanghai and make a real contribution to the economy.

In the final analysis, Fourth Party Logistics companies play the role of a public platform. Small business loans difficult logistics, the information is low, competitive ability, relying on "Logistics Department" and fourth party logistics platform for banking services for SMEs with apron, and China Telecom's advanced technology companies such as the smooth floor, the real promoting small business development.

Right now, for the play to the role of public service platform, local governments have continued to invest in building the Internet platform, for example, introduced eight Henan linked to net trading center in Shanghai and other land-based freight transport. But "Meeting Logistics" experience shows that private capital can participate in public service platform.

Before that kind of platform Alibaba e-commerce company that also reflects the private capital in the role of public service platform. In contrast, asset-light strategy by private enterprises operating, less land occupation, but the deep plowing segments, can create sustainable, profitable service and management platform, to improve an industry level.

In response, authorities may wish to refer to "Logistics Department" development experience, both small and medium sized logistics enterprises in the services to explore new ways, but also building four centers in Shanghai, the context, to promote the more traditional service to a modern service industry restructuring.