Dangdang billion in none other layout blueprint outlining service experience

Recently, reporters learned that Dangdang launched the "billion Fanquan" department store promotions. It is understood that Dangdang in the next 1-2 months time nearly 10 million were issued in denominations ranging from 10 yuan or 20 yuan department store gift certificates, together with 5,6 month has issued 5 million face value of 10 yuan department store gift certificate, the cumulative amount of up to 150 million yuan profit concession.
Rather than kill two birds with one shot deal
Such a short period of time none other amount up to 1.5 billion, which is rare in e-commerce industry. But this does attract a large number of users, improve site traffic, while department store sales have increased substantially. To form a cumulative effect, however, only on a regular basis to launch a similar scale promotional marketing efforts in the minds of consumers form a strong low-cost image. However, analysts believe that, given the profit and loss and the objective of launching such a large-scale long-term sustainability there is none other activities difficult.
This co-president Li Guoqing Dangdang has held different views. According to Li Guoqing introduced Dangdang Fanquan activities initiated this billion-depth strategic considerations. From the beginning of this year in April Dangdang made on a number of successive initiatives to enhance service levels, strive to attract more new looks department users, 100 million yuan Fanquan are intended to lead to more user experience Dangdang Stores fuse. And none other 5,6 billion two months after the release of a breakthrough Dangdang 300% sales growth in department stores, with a record high, which also allow Li Guoqing said with a smile is not the only ones who enjoy Deal or No Deal, but
None other services intended to detonate huge layout
For Li Guoqing, "is none other strategic fuse billion," the statement, if made Dangdang yellow as chief operating officer explained, "in this billion Fanquan start before that, when the network has done a lot of work to improve the department store shopping experience strive to attract consumers in the use of none other eye, while further to capture outstanding service the hearts of consumers. "
It is reported that in April this year, has made a home Dangdang continuous revision, logistics services nationwide to enhance speed and other major actions. Shanghai, Guangzhou, substantial expansion of the logistics center, nationwide logistics significant speed, the level of service Dangdang be increased dramatically. In addition, Dangdang plans to launch in the near future "return home the same time refund" service, giving consumers a kind of first impression from the landing site to buy, order, delivery, or even to return all aspects of service in a comprehensive manner. If Huang said, "All this only for one purpose, to create a leading shopping and service experience, will promote the accumulation of popularity billion, into Dangdang customer loyalty."
From this, Dangdang "billion none other," do not traditionally isolated promotion, but significantly enhance the department Dangdang as the number of active users and designed one of the important strategic layout.