Global express delivery giant TNT raises China

One of the world's four major express delivery giant TNT International Express Dutch company (TNT) announced recently in Shanghai, will be its wholly owned subsidiary of China World Arima capital increase in the next 3-5 years, 1.5 billion yuan, and gradually to the nation Tingri Highway Express service providers in transition.

World Arima 1.5 billion capital increase

"We will use these new investments in infrastructure, IT system upgrades, marketing and recruitment of four aspects of human resources." Arima World CEO Xu wave in the 8th World Arima set up at the 15th Anniversary of it is very exciting , "I hope in five years time to achieve the goal of quadrupling the company's turnover."

Arima world who formerly Heilongjiang Fed in September 1995 Arima set up in Guangzhou, Cargo, set up less than a decade in time become the largest LTL road transport enterprises. In 2005 TNT announced more than 100 million U.S. dollars of the purchase price will be close to hire Huayu Logistics Group, a wholly owned subsidiary of World Arima.

"Heaven Arima strong in the market in recent years, the performance is TNT decided to add an important reason for new investment." TNT North Asia managing director 8 interviewed in Shanghai said, "This Arima will help maintain the world position in the market now. "

February 2009, Arima has launched the world first time delivery service road, "Tingri up" in the hope that "prices are lower than air freight, road freight faster than" the market position of domestic road transport industry to enhance service standards.

"It was not a good economic environment, we chose to launch the service at that time, some did not mind too late," Xu wave admits, "but the product came out very good, according to the ranking of the national road express industry, the world Arima Tingri up to business alone can out the top ten. "This year the business income" is expected to reach 5 times last year. "

Information in the "Tingri up" after completion of the national backbone network, which covers the accounting for 68% GDP of the region, punctuality rate of 99% error rate less than 0.1%, to Europe and the United States market standards.

"Europe and the United States domestic road express and may be 30 years than the gap, even with Chile, Argentina and other South American countries, there is still a 5-year gap." Wave Xu said, "and that more products are divided according to the market, rather than come from the services division, although the market capacity is still great but the quality of service at a low level. "

Localization Raiders TNT

In the four major express delivery giant, TNT expansion in China has been low-key, despite the acquisition of Arima from the wholly-owned logistics to the increased investment, TNT China in this subsidiary body on more than 2 billion investment, but in addition to the main color with the brand visual identity orange, the world demonstrated outside the image of Arima there is no more TNT mark.

"I am concerned about the world in recent years began to Arima, the deepest impression is the localization done very well, the team and approach has not changed, but the level and standard of service operations have maintained high standards." China Logistics and Purchasing Federation vice president will wear a 8 in Shanghai, said.

"Compared with some foreign-funded enterprises, TNT's senior management in China, the high proportion of local origin," TNT North Asia, a person exchanges with the reporter said, "TNT view, any time should not ignore the potential of local staff, which is foreign-funded enterprises in emerging markets, a key success factor. "

Because of the successful localization strategy, its marketing strategies are gradually return, and to become excellent value for money investment.

Under the "2010 China Transportation Industry Development Report" in the disclosure of data on road traffic from China about 850 million tons in 1978 to grow to about 20.97 billion tons in 2009, an increase of 23.6 times the total of the community transport share of 34.2% in 1978 rose to 76.4%.

Thus, although has been showing a "small Scattered poor" pattern, but the road transport industry is still a huge market potential.

"In the future even if very high-speed rail development, road transport is also still a great development prospects. From now on other markets operating position, the proportion of road transport is still the highest of all modes of transport, so China will not will be an exception. said in an interview.