Jingdong Mall begin leasing B2C platform

Recently, the reporter learned that, Jingdong Mall has quietly introduced Giordano and other Associates, the number of brands have hundreds of associates. "Rental" or logistics and distribution services mall platform will rapidly expand its product categories and earn commission.

Seen in Jingdong Mall, is series of promotional merchandise Giordano, Jingdong Mall does not appear next to the traditional big warehouse delivery options button. Jingdong Mall relevant responsible person said, this is just entering the joint venture products, Associate Storage System can be included in Jingdong, distribution can be themselves.

Xu Lei Jieshao Jingdong Mall vice president, speaking to customers, associates of goods and commodities is not much difference between self-employed, the majority of goods distribution, customer service, cash register and other aspects of the process is carried out by Jingdong Mall. In fact, the independent sales oriented B2C companies, Jingdong Mall is not the first company to introduce an associated product.

Dangdang began with great fanfare last year, outside of the class of books for investment goods, but Dangdang associates do not provide goods distribution services. Mecoxlane also been positioning itself to attract suitable for cosmetic, clothing, and other third-party joint venture to enter.

In the B2C business seems to have a certain market share has been rented to peer platform, both can achieve the purpose of jointly expand the market, you can also create a platform for pre-investment for their own profit, to make the site credibility, background system, maximize utilization of storage and warehouse.

To Jingdong Mall, for example, construction of several hundred million dollars in the country warehousing, logistics and distribution center, the next 3 years will be 20 billion to 3.0 billion into the construction of logistics. These large investments, and now shared with associates and business service charges, will increase its source of profits and share input costs.

More importantly, with the traditional retail business model similar to the point deduction, B2C mall operators want to associate a certain amount of water point deduction. In a sense, an associate's net profit more than self-mode model.

IResearch related report has pointed out that in 2009 China's online shopping market is characterized by a platform out of the value of a ferret with remarkable results. B2C development to a certain size become more open platform to attract third-party merchants settled on the one hand enrich the platform type and quantity of goods, it also enriched the source of income. B2C "rental" is the development trend of business on the one hand, pushed up profits by point deduction income; the other hand, you can use the "rent" the rapid expansion of channels