Yum will invest 130 million logistics center built in Chongqing

Food giant is stepping up its distribution chain in Western markets. Yesterday, the Chinese restaurant hundred boss, Yum China president Zhu Zongyi Division, said Yum Brands this year to open new stores in the western region more than 50. Yum plans to invest 130 million yuan for three years, set up in Chongqing, restaurants and a world-class logistics and distribution center is currently located.

Yum Brands China Division, said Yao, General Manager, Pizza Hut brands, multinational corporations only concerned with some coastal cities, in recent years, Pizza Hut adopt a "gradual presence" approach, the city gradually from the coastal line to the northwest, Southwest, Northeast and other regions of the second and third tier cities to expand. As of November of this year, Pizza Hut restaurant chain in the western region has reached 44, including a six in Chongqing.

Western food and beverage market is diversified. Deputy Secretary-General of China Cuisine Association, said border, compared with coastal areas, western food and beverage market development has just started, but the enormous potential, especially in the Western consumption, has great market and a number of advantages.

Experts in the next 5 years, China will adhere to the western development strategy, and appropriate policy support, which is attracting multinational companies to accelerate into an important factor in the western region. Meanwhile, the western regional transport and supporting infrastructure continue to improve, but also for the expansion of multinational companies to provide the necessary local conditions.