Intellectual works prone to theft on Net in Shanghai (2)

"Websites that sell products can take measures to avoid trademark infringements and other violations of intellectual property rights," Zhu said.
"For example, the site owners can use technical means to monitor trading and the identity of sellers, as well as adopt procedures to ensure the goods they sell aren't violating property rights."
Through a stricter protection of intellectual property rights, Shanghai expects to see rising numbers of innovations and of companies able to compete throughout the world.
To bring about that outcome, customers should help protect intellectual property rights, according to Zhu.
Producers of counterfeit software, wine, luxury clothing and other goods have taken a hit in the past few years, but the courts cannot do enough alone to protect intellectual property rights. For the fight against violators to succeed, customers must refuse to buy goods they know are fake, Zhu said.