Barbie flagship store in Shanghai closed

The flagship Barbie store in Shanghai was suddenly closed on March 7, 2011 after just two years.
Sources from Mattel Incorporated said that the Barbie Shanghai flagship store has completed its mission of popularizing the Barbie brand in the Chinese market and the closure is due to the company's strategic shift. The company will properly handle the related aftermath.
According to sources, Barbie products around the world are sold in toy stores or department stores. The Shanghai Barbie store was Barbie's first flagship store. The closure of the store means that Barbie's three-year test was not successful.
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By People's Daily Online