TAVI GEVINSON OF STYLE ROOKIE
Blog: thestylerookie.com
Launched: 2008
Age: 14
Hometown: Chicago, Illinois
Style: Miniature art teacher with a quirky nineties vibe
Key Items: Baby barrettes, Manic Panic hair-dye, babydoll dresses, cutesy socks and tights, colored glasses, grandma cardigans, girly hair bows
Favorite Brands: Commes Des Gar ons, Miu Miu, Rodarte, Proenza Schouler, American Apparel, thrift-store finds
Collaborations/Projects: Upcoming launch of a new magazine with Jane Pratt. former editor of Sassy, Correspondent for Teen Vogue
RUMI NEELY OF FASHIONTOAST
Blog: fashiontoast.com
Launched: 2007
Age: 26
Hometown: San Diego, California
Style: Downtown bohemian edge with a touch of Southern Californian beachiness
Key Items: Maxi dresses, micro shorts, off-the-shoulder knit tops, headbands, platform heels, bell-bottoms
Favorite Brands: RVCA, Jeffrey Campbell, Alexander Wang, Stolen Girlfriends Club, Pamela Love, Topshop
Collaborations/Projects: Forever 21 Campaign, Fashion Toast x Dannijo Jewelry Collaboration
HANNELI MUSTAPARTA OF HANNELI
Blog: hanneli.com
Launched: 2008
Age: 29
Hometown: Norway
Occupation: Photographer
Style: Jackie O ease and elegance with a Scandinavian avant-garde flair
Key Items: Platform shoes, bicycle, faux fur jackets, overalls, highwaisted flair jeans, cable knit sweaters, intimates as sportswear
Favorite Brands: Acne, Miu Miu, Helmut Lang, Opening Ceremony, Maison Martin Margiela
Collaborations/Projects: Writing for Vogue.com
