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Silver screen seeks golden future in China

Silver screen seeks golden future in China

Write: Timor [2011-05-20]
When Barry Levine, a US movie producer and comic book publisher, planned to expand his business outside the United States, he fixed his eyes on China.
The 62-year-old heads Radical Studios, a California-based company that makes comic books, films, music, and interactive games, and is going to do the same in China, just like many other Hollywood companies that aim to take a bite of the country's growing entertainment pie.
Levine's approach is one he thinks is both safe and progressive - to produce works reinvented from The Water Margin, one of the four Chinese classical novels.
"We did something that is familiar to the Chinese market. It's regional story, but it's not based on, but inspired by The Water Margin," said Levine, after running from one meeting to another fortalks with potential partners in China.