Chinese online searching market reaches 3.85 billion yuan

In the 4th quarter of 2010, the Chinese search engine market reached 3.85 billion yuan, an increase of 96 percent year-on-year, according to data released by Enfodesk. In 2010 search engine market in China totaled 11.61 billion yuan, up 62.7 percent over 2009.
Analysys International believes that in the 4th quarter of 2010, the Chinese search engine market grew in both size and growth rate due to the following main reasons: First, the seasonal changes in the search market drive growth. The 4th quarter is the final period in one year for operators of the advertising to strive for good performance, and this makes the overall market maintains a good growth.
Second, advertisers put more comprehensive coverage. Brand advertisers use search engine market to help them achieve closed-loop marketing, and small and medium enterprises try to lower marketing costs through the search engine market.
Enfodesk is a senior TMT information gateway of Analysys International. Based on strong analysts study, it focuses on Hi-tech, Media and Internet industries hot spots.
By Huang Beibei, People's Daily Online