Recognition through 'Brand Rejuvenation'

In the recent three years, Mercedes-Benz completes a series of successful brand and marketing campaigns in China, bringing to life the brand's prestige, outstanding fascination and dynamic characteristics through its extensive "Brand Rejuvenation" campaign.
The emphasis is placed on the importance of the brand's diversity andyouthfulness.
According to Mao Jingbo, vice-president of marketing at Mercedes-Benz (China) Ltd, the brand now has been very successful in attracting younger generations with its premium, exclusive, and innovative image.
"Celebrating the 125th anniversary today in China, Mercedes-Benz enters a new stage, with new ambitions," said Mao.
The "Best or Nothing" is the new brand claim of Mercedes-Benz starting from June 2010.
It clearly and strongly demonstrates the commitment that Mercedes-Benz makes to its customers as the leading automobile brand in the world.
"The Best or Nothing is the highest standard we set for ourselves at Mercedes-Benz," she said, "For us, the 'Best' is not an absolute destination, but a constant and continuous pursuit. With this in mind, our passion and innovation can keep achievingnew heights."
Acquiring the naming rights of the Mercedes-Benz Arena in Shanghai indicates the company's new brand and marketing strategy for China - to deeply integrate Mercedes' 125-year culture with the 5,000-year culture of China.
"Our understanding of combining Mercedes' culture with Chinese culture is not just simply represented by using Chinese elements, but to fully devote our brand to promoting Chinese culture from all aspects," said Mao. "The future competition of automobiles in China depends on whether brands can live and grow in Chinese culture."