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Quanzhou: Shoes Enterprises' Successful Promotion Campaign at World Expo

Quanzhou: Shoes Enterprises' Successful Promotion Campaign at World Expo

Write: Gracie [2011-05-20]

The six months Shanghai World Expo wrapped up last Sunday. In last six months, over 70 million visitors came to Expo. Quanzhou shoes brands at World Expo therefore attracted a lot of attention.

Various kinds of Quanzhou shoes enterprises including sports footwear producers, kids’ footwear producers and slipper producers all appeared at World Expo.

The famous sports footwear brand X-tep sponsored apparels worthy of 36 million Yuan for World Expo volunteers. Just as its president Mr. Ding said, the image of X-tep spread widely when these nice volunteers provided service for visitors.

What's more, the slipper provider, Baof also benefited a lot from World Expo. As Shanghai World Expo's registered exclusive producer, Baof's daily sales value exceeded 100 thousands in the first month of World Expo.

Quanzhou shoes enterprises actively participated in the World Expo, which not only improved enterprises' brand image and popularity but also brought numerous business opportunities.

Photo Source : Southeast Morning Post