The famous Swedish outdoor sport brand Pinewood released its 2011 collection in Beijing Jiuhua Resort and Convention Center. Many products including the outdoor sport products and city leisure products were displayed. Chairman of Pinewood China, Mr. Li Zhi and Director Rainer Russel with many franchisers from different places were presented.
It is known that Pinewood was established in Sweden in 1997 by Rainer Russel. With many years' development, it enjoys a good reputation in Northern Europe. Pinewood works hard to provide comfortable products for its consumers. It not only develops its own fabrics but also cooperates with famous textile providers like DuPont and 3M to offer perfect products to its consumers.
This release conference is Pinewood's first step in China market. In order to meet Chinese consumers' requirements, it adjusts most of its products. Moreover, it introduces professional outdoor raincoat into China.
Pinewood sets Beijing as its Chinese head office. It also has office in Shanghai so as to provide better support for its franchisers.
Photo source : life.chinanews.com
