There are three factors preventing shoemakers in Chengdu city to expand internal market, said Cui Ting, general-secretary of Sichuan Footwear Association. '
First is the internal defects in enterprises, shoemakers in Chengdu neglected the brand promotion, and reliance on low-priced competition in the markets, further more they sell their products to distributors or through wholesale markets.
Second is making the processing trade, most of shoemakers do the OEM business, retail sales and outlet controlled by foreigners, and the profits earned from processing trade are small and scant.
The third is weakness in brand creation. Although many of them have their own brands, they spent less investment on expansion of internal market and brand promotion.
How to increase the sales in internal market and creation of brand, Cui Ting suggusts that more efforts should be done to achieve such target, for instance sticking to creation of own brand, building of retail sales, and attracting more specialists in marketing.
