It is reported that the largest downwear producer in mainland China, Bosideng Group will start to exploit medium and high end men's wear market. The company will invest 30 million Yuan in opening 300 men's wear stores. According to its CFO, sales of men's wear between Apr. to Sep. increases by 20%.
The first collection of Bosideng men's wear was launched in May, 2009. Moreover, 99 franchise stores were opened before the end of 2009. The company plans to open 300 to 350 new stores from 2010. Stores in first tier cities are directly operated by Bosideng Group. Stores in second and third tier cities are franchised stores. Until March, 2010, the company has over 800 stores.
According to analysts, the downwear market in mainland China has almost reached saturation point. As a result, it begins to focus on men's wear business. Since Bosideng men's wear aims at medium and high end market with its prices of from two hundred to ten hundred, it will definitely compete with another men's wear tycoon Lilang.
