EU is an important market for Chinese shoes, but restrictions and anti-dumping imposing had severely blocked the exports to EU. For evading the trade barriers more and more shoemakers in Wenzhou city make shoes adapting the non-leather materials for export to EU, because shoes made from fabric and PU can circumvent the 16.5% of EU anti-dumping duty imposed on Chinese leather shoes. It is said that PU made shoes for man and fabric shoes for women are sold well in EU market.
ASEAN countries are the emerging market for Chinese shoemakers as zero-tariff imposed according to China - ASEAN Free Trade Area agreement, but as reasons of diversification on culture and customs, the exports to ASEAN countries didn’t achieve remarkable progress so far.
Moreover Chinese shoemakers in Wenzhou still take Russia as potential market in spite of experienced many challenges and setback there. To find market foot in Russia Chinese shoemakers begin to establish their own company in Russia, take part in the exhibition and employ local staff that is thought to be best way to expand in Russia market.
But the best solution to the anti-dumping is to update the technology for increasing the competitive and products added value, diversify market and increase the internal sales.
