According to Wenzhou Customs, the number of export shoes in last seven months is 394 million pairs with the value of 1.96 billion US dollars, up 33.2% compared to the same period last year. In July, there are 79 million pairs of shoes exported, which hits record high.
Shoes export has experienced a continual growth since March, 2010. With the recovery of world economy, many shoes enterprises in Wenzhou employ more workers to enlarge its production.
EU still remains the largest export market for Wenzhou shoes enterprises. However, its anti-dumping tax clogs many shoes enterprises. As a result, many shoes enterprises shift to emerging markets such as Russia and ASEAN. In this year, shoes export to Russia surges. It is expected that the export in second half will increase more.
Some enterprises start to open franchise stores in ASEAN. Although it is a new market, enterprisers are optimistic about its future.
