According to a survey, middle aged people and senior citizens actually care very much about their images rather than lose interest in apparels as imagined. In fact, they attach great importance to apparel quality. 88.19% of interviewees hope that there will be apparel brands for middle aged and senior citizens. 90.88% of interviewees think that shoppes for middle aged and senior citizens' apparels should be set up.
At present, there are lots of apparel shops for kids and young people. However, there are seldom apparel shops for middle aged and senior citizens.
What can be changed to meet the demands of middle aged and senior citizens? 32.5% of interviewees think that they are not satisfied with sizes. 32.56% of interviewees are not content with apparel styles. 32.56% of interviewees advise to lower the price. 2.32% of interviewees complain of the small number of shops.
What factors matter when these consumers shop apparels? 20.44 of interviewees think price matters. 19.17% choose style; 18.41% choose fabric; 20.35% choose color.
In terms of color, 81.30% of interviewees like dark colors; 17.95% prefer light colors; only 0.75% like bright colors.
What is their acceptable price for apparel ? 68.37% of interviewees think apparels of between 101 to 300 Yuan are acceptable.
