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Shanghai Home Textiles: New Eco-friendly Bedding Brand Launch

Shanghai Home Textiles: New Eco-friendly Bedding Brand Launch

Write: Semyon [2011-05-20]

A-fontane Group is going to lanuch a new eco-friendly bedding brand ??Simple?? in this Home Textile Fair. With the philosophy of simple life and making the best use of everything, the brand is divided as three sub categories; ??Earth??, ??Famliy?? and ??Me??. Very category uses different material, then brings various experiences for the customers. Earth collection: using silk as the primary material, the product is of good breathability, comfortable like cotton and sheen like silk. Family collection: using fine long-staple cotton as the material, the product is known for its sheen, soft feeling and breathability. The reactive dyeing is eco-friendly, with better color fastness. Me collection: using organic cotton as material, the process adopts formaldehyde-free Dyestone for the dyeing, with no chemical color fixing agent, which is good for baby. This product is also colorful and has some special carbon fiber sanding effect.


A-fontane is optimistic for the sales in late half. Even the raw material prices roaring, the company will control its cost through technology power and still provide quality product to the customer.