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Lingerie brand Aimer invests in EASHION magazine

Lingerie brand Aimer invests in EASHION magazine

Write: Sonal [2011-05-20]

In the past few days, a signing ceremony was held in Beijing Aimer Building. Representatives from Beijing Aimer Lingerie Co., Ltd, Beijing Sister Fashion Co., Ltd and Beijing Lancy Fashion Co., Ltd attended this ceremony. From then on, these three companies became shareholders of Eashion magazine. The chair man of Aimer, Mr. Zhang Longming said that development of a fashion brand needed magazine's promotion. While the influence of enterprises' own magazines was limited, enterprises needed professional media to promote their products. As a result, investing in media became a choice for many enterprises. What's more, if the magazine runs well, enterprises can earn some money from it.

According to Vice Executive leader of Eashion and Publisher, Mr. Zhong Jianchun, the magazine will cover more areas in the future. Its own fashion website is under preparation.