Attracted by advanced technology and energy saving idea of Shaoxing enterprises, J. C. Penney will establish a fixed production base there.
Shaoxing Jinxianghui Dyeing and Finishing Co., Ltd is selected as the fixed production base by the world's largest garment retailer, J.c. Penny because Shaoxing Jinxianghui Dyeing and Finishing Co., Ltd owns the most advanced dyeing equipments. The general manager of Jinxianghui, Mr. Shen Jianxiang says that his company boasts of world advanced level in sewage treatment and environmental protection and energy saving through upgrade. What's more, these advanced equipments and theories elevate products' added value. The profit of his company is 16% higher than average profit of dyeing industry.
J. C. Penney was established in Wyoming in 1902. Now, it has over 1000 garment stores in America with its head office in Salt Lake City. In order to reduce cost, J. C. Penney plans to increase the proportion of buying garments directly from manufactories. So it is busy finding a production base in China. Now, China has become the most important supplying place for J. C. Penney. The high end fabrics produced by Jinxianghui is comfortable. Moreover, it is anti wrinkle and antifouling. Besides that, Jinxianghui also do researches about American consumers to learn their demands. As a result, it is favored by J. C. Penney.
