Xtep sports shoes become more and more popular among the young consumers as its unique feature and fashion style, but in recent years Xtep frequently met brand infringements, for instance the latest crackdown that took place on July 14. 7000 pairs of fake Xtep brand worth one million yuan were seized on a shoemaking factory in Jinjiang city.
Xtep Group calls for the branded products should increase the awareness to combat violators on intellectual property rights, and take legitimate way to protect their interests and let the criminal receiving their deserve punishment.
In addition the local government takes action to coordinate their campaign, Jinjiang Municipal Public Security Bureau and Industrial and commercial department sent an inspection team on this crackdown campaign.
