The USA leisurewear giant, GAP group announced its entry into China recently. Its most famous brand GAP will be the first one to launch in China. It will open four shops in Beijing and Shanghai and its online store will open simultaneously. All GAP collections including men's wear, women's wear and kids wear will be sold at the shops.
The head office of GAP China will be set in Shanghai. It will continue to expand its China market by opening shops in other cities including Hong Kong.
It is known that GAP group has made full preparation for entry into China. When GAP shops run well in first tier cities, other brands under its group such as Banana Republic and Old Navy will also come to China. It plans to open shops in Hong Kong next year. In 2012, its shops will come to second tier cities. It is expected that China market will surpass Japan market in 2015 and become the second largest market of GAP after USA.
GAP was established in 1969 with over 3100 shops all over the world. Its turnover in 2009 reached 14.2 billion US dollars.
Photo source: www.ctei.org.cn
