Since Xtep Company opened its franchised store in Taiwan, Anta, Peak, Lilang and Joeone are all active in planning to establish offices or open shops in Taiwan.
Taiwan is a market with great potential. According to Quanzhou Entry-Exit Inspection & Quarantine Bureau of PRC, Quangzhou’s export volume to Taiwan is 14.533 million Yuan in 2009. As an important export base of shoes and garments in mainland China, Quanzhou can take a big share of Taiwan market.
What's more, Taiwan is an important bridge to connect mainland and Southeast Asia. Establishing offices or shops in Taiwan can help enterprises to explore Asian market.
It is known that Xtep enters Taiwan market through local agents, which is recommended by many experts in shoes industry. Through local agents, enterprises can well know local customers' consumption attitudes. So they can make some changes in design or research to meet customer's requirements.
