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Garment Enterprises' Low Carbon Strategy

Garment Enterprises' Low Carbon Strategy

Write: Kliment [2011-05-20]

During his trip to Copenhagen Climate Conference, the owner and designer of "Zuoan", a man's wear brand in China, Mr. Hong Jinshan brought a paper-made jacket. The use of paper helps to speed the dissolution of fabrics. If it takes two years to dissolve a cotton or hemp made garment, it will only takes half a year to dissolve this paper-made jacket. Such environmental protection products are very popular now.

Bamboo fiber becomes hot.

Cotton prices surge from the beginning of this year, which imposes great pressure against garment enterprises. As a result, many enterprises turn to new materials.

Bamboo fiber becomes a good choice. Bamboo fiber is extracted from bamboo, which is the fifth natural fiber. It boasts of functions of antibacterial, bacteriostasis, deodorization and anti-UV. In China, a t-shirt made from bamboo fiber costs over 200 Yuan. In Japan, a bamboo fiber made suit costs as high as 500 US dollars. The bright prospect of bamboo fiber garments attracts increasing number of enterprises to invest more on this new material.

Low carbon machinery

Garment enterprises not only trace low carbon materials but also energy saving machines. Some of them buy the most advanced machines, each of which can help to save over 1000 ton water and 300 ton coal.

Low carbon marketing strategy

Since low carbon theory is accepted by more and more people in China, enterprises center their advertisements on low carbon. Zuoan even launches an autumn low carbon collection.