The 2nd China Hi End Retail Forum kicked off in Shanghai on May13. This forum was organized by Oppland and co-organized by Retail in Asia. Famous companies such as WaltDisney, Phlips, Nomination Italy,KPMG, PTC and Harley-Davidson,lawson, Lifestyle Logistica, Wanda Plaza, Sina Leju and China Apparel Net are all its sponsors and media supporters.
This two-day forum was held to discuss and analyze the Chinese consumers and Chinese retail market especially the Chinese luxury market. Issues like luxury retail & branding management, the Chinese luxury consumers and urbanization in china are all covered in this forum. Many experts from various fields like Anson Bailey, principal of business development department of KPMG and Pan Tao, general manager from Da Lian Wang Da Group delivered their speeches at the forum to share their unique insights with attenders
Retail trends forecast
At the 2nd China Hi End Retail Forum, China retail market forecast becomes a hot topic. Several guest speakers focus their speeches on retail trends domestically and internationally.
Chief Editor of Retail in Asia, Samantha Stevens centers her speech on global retail trends. According to her presentation, the management of concept spaces will be a key. In the future, retail is beyond shopping. When shopping, consumers are in pursuit of not only products with fantastic quality but also a comfortable shopping environment. As a result, bigger and better shopfronts will be the trend. Furthermore, in order to simplify life, shopping on line will become more and more popular. Some fast and convenient shopping websites are doomed to become hot. In consequence, the related payment ways will be various and popular. For her, cool trading down will dominate the future market. Increasing number of retailers will try hard to maitain the consumers’ brand loyalty.
Ashok Sethi , head of Consumer Insights predicts the retail trends of Chinese market. As an expert in Chinese consumer research, he not only puts forward trends but also digs to explore forces behind. To his opinion, when shopping, consumers will keep ”health is wealth” in mind. Consequently, healthy and green products pursuing will be the main strain in the future. Physically, more and more people will join the team of weight control. So they will have a second thought when they buy junk food. Increasing number of people will choose green or organic food. What’s more, mental health also takes a big proportion in this part. Since Chinese people top in a pressure survey, products or services to relieve stress will prevail.
Attractive booths are available on the forum hall.
