Home Facts trade

What's Wrong with International Fashion Brands in China?

What's Wrong with International Fashion Brands in China?

Write: Mangena [2011-05-20]

Recently, it was reported that some imported international fashion brands were detected 60% disqualification in Zhejiang.These detected international brands included Versace, Hugo and Boss.These brands hurt those Chinese people who like them very much.

These imported international brands with high-price enjoyed "beyond national treatment"---"High-quality,exempt inspection". However, these brands were detected in Zhejiang that they had serious quality problem:color-fastness, PH Value,formaldehyde content,etc.These problems will result in a subtle influence on dyestuff cast, destroying skin balance of acid and alkali, stimulating breath mucous membrane and skin.

Refer to resources, in the recent years, such kind of "disqualification" reports about internatioonal brands were released several times.In July,2007, General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ) checked 403 imported textile and garment samples. The disqualification ratio of formaldehyde content and PH value was 45.7%.
In February,2005, Shanghai Entry-Exit Inspection and Quarantine Bureau checked 31 blocks of imported international fashion brands clothing and found 20 blocks of them were disqualification.

What's wrong with these international fashion name-brands? How could they entered into markets? In the middle of
January, certain media in China disclosed the mysterious secret of ODM.
International brands always stressed they are all made by themselves. But in fact, some of them are made in China. Of course, it is not a secret for the circle of garment. Due to some Chinese garment manufacturers locating far from the city or in remote area, it is very difficult to control the quality.

Nowaday, China has been regarded as one of the biggest luxury goods consumption country, we advice that those international brands who eager to enter China market should consider it over. Chinese consumers should be more rational, intelligent and considerate when they are purchasing luxury goods.( Anny)