Japanese Descente Company made a plan to expand China & Korean market in the near future. They are planning to increase its net profit before tax by nearly 50%.
Etsuro Nakanishi from Descente Company at a press conference said: their marketing goal is 5billion Japanese Yen before March of 2013 increased by 13%. In order to realize the goal, they must expand Asian markets.To the end of 2012, Descente will open 337 shops.
They will open 592 franchised stores in China, mainly sports brands and swimming suits brand.Marketing turnover will be 6.2 billion Yen, increased by 60%.
