Chinese local designer's brand JiangNanBuYi(JNBY) will start a flagship store in the SOHO area in Newyork in USA this March. The store covers 2250 square inches.
Before JNBY has opened a temporary store on the No.93 of Mercer Street in Newyork. Michelle Wohlers,who worked for Juicy Couture, is appointed USA brand manager. Besides its store, JNBY has planned wholesale on Bergdorf Goodman,Barneys,Saks,Intermix and its e-shop shopbop.com. The sales network will be 50 this year. The product price range span will be 80-600USD.
JNBY is the first Chinese brand which enters USA high-medium market by its own brand. In the early 2000, JNBY has opened its store in Japan and sold in many European countries.
