Green marketing will become the dominant theme of children's wear industry in the future, recently said by Chen Dapeng, vice president of China National Garment Association.
The industry is now actively promoting green marketing and the awareness of green consumption in order to cope with the changes of the international market environment. The government has gradually been improving laws and regulations, strengthening macro-control, supporting and developing green industries.
Furthermore, the enterprises should also establish the concept of green marketing. Every employee in children's clothing industry should pay more attention to the green marketing concept and product quality to meet the market demands.
