Brand Information
Lea Seong Ready-to-wear is the brand which adopts patented organic milk yarn into practical fabric for daily based life style. It steps forward as a global fashion trend. Presents the latest direction of fabrication and creates detailed constructive line but yet elegant. Using variety coloration tells seasonal stories. Dedicated to aesthetic women who appreciates works of art.
Designer
Lea Seong graduated in Chuang Ang University in Korea also graduated in Parsons School of Design in New York, USA. She started to work in Calvin Klein for women’s wear and has fluent work experiences in all creative fields in America.
In 2008, she established her own company “Lea Seong” in Shanghai, China. Since then, she presents her collection regularly in China Fashion Week. Honorably she became the first foreign member of China Fashion Designers Association.
Design style
In this S/S 2010 collection, Lea Seong presents 1920’s Flapper. She brings flapper back to global modern style with her symbolized organic milk fabric in black, white, light yellow, navy, scarlet with gold and silver accent.
The 1920s fashions (especially for women) tend to be thought of as mannish, skipy and flamboyant (bobbed hair, long pearl necklaces, clothe hats, knee-length and thin dresses, etc.), the styles were also elegant, sexy, and even contemporary. It was a romantic era for fashion, which is why people look back at it with great fondness and still emulate its style. Can you imagine these days’ modern women in flapper style with organic fabric and dancing in the 1920’s jazz what could be more chic and jazzy? Lea Seong S/S 2010 Collection reveals her state of mind, enthusiasm for fashion history, and all that jazz.
Contact to
Shanghai Kailas Trading Co., Ltd.
Suite 601, Art Forest Building, 525 Fahuazhen Rd.
Shanghai, 200052, China
Tel: 021-60825488
Fax: 021-60825490
Website: www.leaseong.com
E-mail: fashion@leaseong.com
View more pictures: http://www.efu.com.cn/fashion/photo/photoview.aspx?pid=252523&id=10810
