Under the circumstance of financial storm, numerous clothes enterprises including Bosideng are doing "subtraction" - simplification of sales channels. The terminal channels reduce to 5799 from 7117, while Youngor cuts down its stores to 1700 from the highest level of 3200.
A war on large stores has also started. Yishion has several-storeyed image shops in Shandong, Shenzhen and Guangzhou, with several thousand square meters each. At Pacific Mall of Sanlitun in Beijing, White Collar has a store with a total area of 1400 m2.
Meanwhile, to boost the effect of single stores, Bosideng has developed an evaluation system for terminal channel opening. On the basis of this, Bosideng has conducted a big change on stores' image and design style, which unifies different channels of varied decoration located at various areas, producing a standardized store decoration and product display. From the product, store, lamplight to service and environment, Bosideng are getting close to the fashion positioning.
With investment of 1 billion RMB, Sepwolves started building "Lifestyle Shops" all across China, and in the meantime developing 200 flagship stores and 600 speciality stores.
A war on large stores has also started. Yishion has several-storeyed image shops in Shandong, Shenzhen and Guangzhou, with several thousand square meters each. At Pacific Mall of Sanlitun in Beijing, White Collar has a store with a total area of 1400 m2.
Meanwhile, to boost the effect of single stores, Bosideng has developed an evaluation system for terminal channel opening. On the basis of this, Bosideng has conducted a big change on stores' image and design style, which unifies different channels of varied decoration located at various areas, producing a standardized store decoration and product display. From the product, store, lamplight to service and environment, Bosideng are getting close to the fashion positioning.
With investment of 1 billion RMB, Sepwolves started building "Lifestyle Shops" all across China, and in the meantime developing 200 flagship stores and 600 speciality stores.
