Intimate touch of milk and piano, Milk Deluxe city concert gracefully performs

On June 25th, Mengniu Dairy Group joined famous international pianist Langlang to launch the 21 cities concert tour sponsored in the name of 2010 Milk Deluxe Music Concert around the country, which provided Chinese celebrities with a feast of grand music concert. The combination of milk and piano not only represents a kind of high quality life, but also symbolizes Mengniu s enterprise mission of spreading exquisite art and providing health care to the public. Mengniu s responsible person said he expected to help people bodily feel the beautiful Milk Deluxe life by perfectly combining milk and art and play the grand music by their passion of life.

Creating auditory feast through piano

2010 Milk Deluxe City Concert in the theme of city concert, excellent Milk Deluxe life invited all member celebrities to participate. If you load your own piano performance picture to official website of Milk Deluxe membership, then you may have the chance to perform piano together with Mr. Langlang.

Pianist Langlang is the image ambassador of Milk Deluxe, and he is supposed to be the best spokesman for expressing the legend of Milk Deluxe life. His joining will definitely surge the tidal of elegant art around the country.

Picture: Pianist prince Langlamg made all his efforts to support the 2010 Milk Deluxe City Concert

It is known that this is not the first time for Milk Deluxe to hold city concert. Early in 2009 when 60th founding anniversary of PRC came, Milk Deluxe joined national high-end art troupes and conductors to hold the Milk Deluxe symphony concert in eight core cities, which arouses nationwide welcome and positive comments. This year is the two hundred birthday of Chopin, Fr d ric Fran ois, the great polish composer and pianist honored as the piano poet.
Besides city concert, Milk Deluxe also exclusively sponsors 2010 Haixi Teenagers Piano Contest which targets at piano fans below 18 years old piano talents.

Creating balanced health by milk

As the first class premium milk, Milk Deluxe has been lining in the very forefront of Chinese premium milk market and becomes the symbol of Chinese celebrities high quality life.

On June 8th, Milk Deluxe joined Chinese Health Education Center of Ministry of Health and Health Daily to launch the 2010 balanced cholesterol health activity which invited domestic blood vessel expert Yang Xinchun to disseminate cholesterol health knowledge; meanwhile, he also recommended for the public several kinds of health food among which Milk Deluxe Chunxian milk is one of the recommended.

Chunxian milk on one hand retains high quality milk protein of 3.3g/Kg, and on the other hand innovatively adds phytosterol and dietary fiber to help reduce cholesterol absorption and eliminates toxicant so as to bring consumers about balanced nutrition experience.

Regarding this respect, Milk Deluxe manager said, Along with Chinese people s increasing sense of health care, consumers requirement on milk quality will be higher and higher. Balanced nutrition and health needs promote new standard for company s product upgrading, and also point out new directions for the enterprise. The leading enterprise must meet as well as guide this needs.