[Chinese Business Morning Post] 400 Suites Sold in the Grand Launch of Hefei Evergrande City

Chinese Business Morning Post 2010-5-17 Zhao Fan

May 16 saw the grand launch of Hefei Evergrande City. The sales center received more than 1,000 customers and sold 402 suites on that day, making another hot sale record in Evergrande s history.

It is reported that Evergrande City is another big real estate project of Evergrande after the successful launch of Evergrande Palace in Hefei. Dr. Xia Haijun, vice chairman of the Board of Directors and president of Evergrande Real Estate Group, said that Hefei Evergrande City is a perfect integration of well-know brand resources at home and abroad and a masterpiece created by a world-class team in only six months from land acquisition to official launch.

Hefei Evergrande City sits on Changjiang East Road, the so-called No.1 Road in Anhui Province. Phase I project covers an area of about 100,000 square meters, where medium-high and high residential buildings will be built to form a well-arranged skyline. The project also includes a 40,000-square-meter central park and an 8,000-square-meter central lake, which provide rare residential environment in Hefei.

Hefei Evergrande City Phase I Project provides the market with mainstream apartments ranging from 80 to 180 square meters, so as to meet the diverse demands of customers from different levels. Each apartment is tastefully decorated for free, as a collaborative effort of Evergrande and more than 200 well-known brands at home and abroad to create 9A fine decoration for customers.

Hefei Evergrande City enjoys continuing popularity by its world-class royal gardens, international supporting facilities, 9A fine decoration and prominent position on Changjiang East Road. The project features complete supporting facilities, including a 5,200-square-meter five-star luxurious club, a 2,000-square-meter bi-lingual international kindergarten and shopping streets with exotic flavors, providing convenient transportation and living conditions for its residents. Hefei Evergrande City creates an excellent high-end living cycle for metropolitan elites on Changjiang East Road.

To account for the hot sale on the launch of the project, Xia Haijun said that as a leading Chinese real estate company in standardized operation, Evergrande Real Estate Group has maintained and developed its enterprise strategies on scale, perfection and standardization for thirty years since its establishment.

After years of efforts, Evergrande has managed to establish strategic alliance with hundreds of flagship enterprises at home and abroad for the better integration of quality world resources, and become the first real estate company in China to realize resource integration in a thorough and comprehensive manner.

The successful launch of Hefei Evergrande City indicates that Evergrande has deeply impressed Hefei citizens by the cost-effectiveness of its products.

According to Xia Haijun, Evergrande City has an 8,000-square-meter central lake, which provides rare and splendid views among Hefei s residential communities. In addition, Evergrande also provide its owners with a bi-lingual international kindergarten, a 5,200-square-meter five-star luxurious club, shopping streets with exotic flavors as well as other supporting facilities. No wonder Hefei Evergrande City was so heatedly sought-after on the very first day of its launch.