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SOHO China - The Exchange-SOHO Sales Reached RMB1.3 Billion at First Day Launch

SOHO China - The Exchange-SOHO Sales Reached RMB1.3 Billion at First Day Launch

Write: Iva [2011-05-20]

[For immediate release]

SOHO China - The Exchange-SOHO Sales Reached RMB1.3 Billion at First Day Launch
The Exchange-SOHO

(Hong Kong, 21 January 2010) - SOHO China Chairman Mr. Pan Shiyi announced at the Art and Space Appreciation series exhibition opening cocktail reception held at The Exchange-SOHO, West Nanjing Road in Beijing that one third of the saleable area of The Exchange-SOHO was sold. Up to today, its sales reached RMB1.3 billion with an average sales price of RMB65, 000 per square meter.

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Excellent sales on the first day of launch of both The Exchange-SOHO today and the SOHO Nexus Centre on 20 January reiterated the success of SOHO China s strategy to acquire the completed commercial properties in Beijing and Shanghai city center from institutional investors. With the offering of tailored sales and lease services, the Company has turned properties with low leasing rate into ones with strong profitability, and in doing so has further extended its footprint in Beijing and Shanghai.

SOHO China Chairman Mr. Pan Shiyi said, Shanghai has a very strong commercial atmosphere and its service industry is well-developed. Ever since the world economic crisis started in 2008, we have been very cautious in investment. Yet, we are confident with investing in the most prosperous districts in Beijing and Shanghai.

The Exchange-SOHO is a completed commercial property acquired by SOHO China on 18 August 2009. It is situated in the West Nanjing Road, the heart of CBD of Shanghai. With its prime location, The Exchange-SOHO has enormous appreciation potential. The site covers a total of 80,510 square meters gross floor area, of which 67,829 square meters is dedicated to office space and 3,842 square meters for retail purpose and total below-ground gross floor area of 8,838 square meters.

Since the fourth quarter of 2009, Taiwan and Zhejiang businessmen diverted their investment in Shanghai commercial properties, aiming at its rich appreciation potential and the uniqueness of Shanghai CBD in West Nanjing Road.

One of the customers stated that, it would be the best allocation of assets to hold properties in both Beijing and Shanghai city center area. The Exchange-SOHO processes the best features among the office buildings I have ever come across, which is definitely a quality asset.

Another Zhejiang Businessman said, The new unified rental and management model is amazing. This has not only guaranteed the quality of The Exchange-SOHO can be maintained, but also ensured the stability of rental income, as well as saving me the time for handling other minor aspects. As such, this contains more investment value than those residential properties with unreasonably high prices

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About The Exchange-SOHO
The Exchange SOHO is primely located at the core of the central business district of Nanjing Road West. It is one of the iconic buildings of Shanghai s Nanjing Road West, as well as one of Shanghai s tallest skyscrapers at 217 meters tall. The building covers 80,510 square meters of gross floor area, of which 67,829 square meters is dedicated to office space. At present, 95% of the businesses that reside there are worldwide recognized multinational companies. In addition, the first two floors comprise of 3,842 square meters of retail space.

The Exchange SOHO is situated in the core of ShanghaiNanjing Road West CBD. The commercial heritage and top-notch business-minded planning have made this area completely unique. There you will find a concentration of five-star hotels and high-end shopping facilities, two subway lines, and Yan an Elevated Road - all within walking distance. The Portman Ritz-Carlton, Plaza 66, and KerryCenter are just footsteps away.

The Exchange-SOHO website: www.theexchangesoho.com

About SOHO China
Founded in 1995, SOHO China is the industry leader in developing high-profile branded commercial properties in China s leading cities like Beijing and Shanghai. The company collaborates with internationally-recognized architects, translating their innovative designs into iconic real estate which possesses strong appeal to property investors and the local businesses and customer bases which they serve. On October 8, 2007, SOHO China was successfully listed on the Stock Exchange of Hong Kong as the largest IPO from China s private sector and the largest IPO for commercial real estate developers in Asia. The company was named as one of the "Most Admired Companies" in China by Fortune (China) Magazine from 2006 to 2008.