The National Strategic Layout of Yanjing Beer Produced a Marked Effect

With the fast development of beer industry in China, many famous brands at home and abroad made a rush for the market share. Yanjing Beer Co., Ltd. makes provision for rainy days. Since 1999, Yanjing Beer established 40 production companies (including Xinjiang and Inner Mongolia two raw material production bases) at central, southeast, southern, southwest, eastern and northern China and successfully constructed a national strategic market structure.

Currently, Yanjing Beer has acquired 85% market share at Beijing, 50% market share in Northern China and 12% market share in China and successfully created five advantageous competition areas including Beijing, Guangxi, Inner Mongolia, Fujian and Hubei as well as rising core markets such as Guangdong, Sichuan and Hunan.

In 2010, the business revenue of Yanjing Beer reached RMB 10.3 Billion, increased by 8.5% over the same period of last year; its net profit reached RMB 0.77 Billion, increased by 23% over the same period of last year. In 2010, Yanjing Beer produced beer of 5030000 KL (including the trust companies), increased by 7.

71% over the same period of last year. Its output accounted for 11.22% of national total beer output 44830000 KL. Yanjing Beer grows faster than domestic beer industry s growing speed 66.28%.