Updating and Reconstructing Project of Niulanshan Wine Factory Laid a Foundation

On March 23, 2011, Beijing Shunxin Agriculture Co., Ltd. s updating and reconstructing project of Niulanshan Factory laid a foundation. The standing member of Shunyi District Committee and deputy chief of Shunyi District, Mr. Lin Xiangyang attended the ceremony.
The updating and reconstructing project is the first phase project of Niulanshan Wine Factory for east expansion. The factory plans to construct a production and management park integrating filling, automatic storehouse, automatic mixing center, unblended wine and finished wine storage area and energy center as whole within three to five years. Then, the factory not only will have more perfect and scientific production facilities, but also will be equipped with modern scientific research experiment area. In addition, in future plan, Niulanshan Wine Factory will construct a Chinese Wine Culture Center integrating sightseeing, exhibition and dissemination as a whole, so as to exhibit Chinese long history and rich wine culture to the world.
It is learned that in recent years, Niulanshan Wine Factory improved its core competition strength and made the product structure more reasonable by implementing the cultural strategy and brand strategy. Meanwhile, the awareness, reputation and consumers loyalty to Niulanshan brand are improved generally. Niulanshan Wine Factory has been the largest scale wine manufacturing enterprise keeping independent brewing technique at Beijing. Meanwhile, it is the earliest company winning the tile of China time-honored brand and China Famous Trademark ; is the unique wine factory winning origin mark protection product identification, getting approval to use Pure Grain Solid State Fermentation Wine Mark , winning China Brewing Mater , National Industrial Tourism Demonstration Place , and the unique lab approved by the world and the unique factory brings Erguotou technical standard into national standard.