June 30-Electrolux has launched its Vac from the sea initiative to get plastic waste out of the world s oceans and into home appliances made of recycled plastic.
The aim is twofold: to bring attention to the issue of plastic pollution and to raise awareness on the scarcity of recycled plastics needed for making sustainable home appliances.
We struggle to get hold of enough recycled plastics to meet the demand for our sustainable vacuum cleaners, said Cecilia Nord, vice-president, floor care environmental and sustainability affairs, Electrolux.
Our oceans are filled with plastic waste. Yet on land, there is a shortage of recycled plastic, added Hans Str berg, president and CEO, Electrolux. The supply of sustainable raw material, such as recycled plastic, is crucial for making sustainable appliances and assisting consumers in making their homes greener.
The aim is twofold: to bring attention to the issue of plastic pollution and to raise awareness on the scarcity of recycled plastics needed for making sustainable home appliances.
We struggle to get hold of enough recycled plastics to meet the demand for our sustainable vacuum cleaners, said Cecilia Nord, vice-president, floor care environmental and sustainability affairs, Electrolux.
Our oceans are filled with plastic waste. Yet on land, there is a shortage of recycled plastic, added Hans Str berg, president and CEO, Electrolux. The supply of sustainable raw material, such as recycled plastic, is crucial for making sustainable appliances and assisting consumers in making their homes greener.
