Midea s 720 m2 exhibition hall ranking No.1 in the Canton Fair

Under the situation of a worsening international economic environment due to the expansion of global financial crisis, Midea Group, as one of the domestic leaders in the white household appliances, joining hands with Little Swan, Royalstar and Hualing, applies to obtain an exhibition hall of 720 m2, which size ranks No.1 in this Canton Fair and attracts the attention of most guests and visitors. All 643 products shown in this Canton Fair are welcome and favored. In this Fair, Midea reveals its latest and complete product series, including: household air conditioner Model P, which has an automatic cleaning function, and Model Y, which is ultra slim; central air conditioner Model V4+, which is the first full DC inverter central air condition that incorporates the fully DC inverter technology in China; new Beverly laundry machine, which is shown synchronously in the local market and the Canton Fair; and, micro wave ovens, which are made of a great deal of new materials and new technologies. The Midea exhibition booth design uses blue as its theme color, supported with solid steel profiles, creating an exhibition room of technology and trend.
In 2009, renascence of export business
Influenced by the financial crisis, Midea has a significant reduction of export value in the first quarter, but with the efforts of all Midea people, the reduction becomes less in the third quarter, basically equivalent to the same period of the previous year, and it is expected to have a slight increase in the fourth quarter. All core business indicators see increases, and the market share of all main products such as air condition, micro wave oven, electric rice cooker and electric fan are increased.
Midea s export advantages
Midea has the most complete industrial chain for white household appliances in its sector. Midea's strong cost control ability, large-scale production ability and distribution ability are all its chips for a winning export business. Midea also has strong comprehensive competitiveness thanks to a complete category of large and small household appliances and product lines, as well as the availability of one-stop purchase. With years of export experiences, it has a solid market foundation, good customer channels, huge potentials, and key cooperative strategy partners. In addition, accurate predictions of export policy and macro economic environment, proactive planning and risk protection, are also the important strategies for Midea to become a domestic leader in export of white household appliances.
To seek opportunities in a dangerous situation, reform and innovation is the key to success
According to the analysis by experts in the sector, the ability of Midea to seek opportunities in the dangerous situation is relevant with many factors, such as its innovative and leading technology, reliable quality assurance, and strong manufacturing and delivering ability. These abilities enable Midea to have powerful competitive advantages, hence further improving Midea s price negotiation ability in the international market.
Midea also seeks opportunity to promote change of its sales model from international trade to project marketing under a generally adverse environment. On the basis of stabilizing and developing the existing OEM distributors, Midea actively expands a new channel where the project suppliers are the main target; it also keeps optimizing its customer resources, improving exterior design and strengthening product quality, thus earning a unanimous good reputation from the market; by making positive adjustment of its market structure, Midea seizes orders, main stream market and key channels, hence enhancing its ability to fight against risks; and, using more efforts in technical innovation and improving product quality and added value also form its competitive advantages. In the future, Midea will keep firm, steady steps to carry out its white household appliances strategy, so as to maintain its top competitive advantages in the international market.