Shanghai Electric Hold Brand Promotion Conference

November 17, 2007, Brand Promotion Conference was held in Shanghai Electric Advertising Company. Party committee secretary and board of chairmen of Shanghai Electric (Group) Co., Ltd, Xu Jianguo attended the conference, and made important speech. He pointed out that Shanghai Electric has made positive achievement on brand promotion.

However, there is still a long way to go. Brand is associated with certain technology, economy, and culture. Special efforts should be made on enhancing strength, soft strength, and spreading ability. Hard strength improvement is quite important It is the significant basis for enhancing brand. Shanghai Electric shall exert itself to enhance soft strength, and to treat brand improvement as an important aspect of the strategy of Shanghai Electric and to make research on it.

The brand meaning of Shanghai Electric will be enriched to form a special character of the brand of Shanghai Electric. To further increase the brand influence, honor in market, and user impel of Shanghai Electric in state strategy, new idea and concept will be made to promote the brand of shanghai Electric.

First, to focus on highlights. Second, to built media. Third, to set criterion. Forth, to reduce the brand noise.