In 2009, TISCO created a historic milestone in sales of steel - stainless steel sales volume for the first time exceeded 2 million tons.
The year 2009 was a highly difficult test year that the company experienced serious challenges. In marketing, TISCO adopted competing marketing strategy, focused on the market and customer demands, seized the opportunity of stimulating domestic demand, developed the market in the key industries and key areas, all of which made the sales volume of key steel grades increase greatly. Compared with the previous year, stainless steel sales rose 20.16%, among it, the sales of stainless steel cold plate with width 1500mm doubled by the previous year, the sales of stainless steel cold plate with thickness 0.6mm increased of 1.5 times by the previous year.
In order to further develop the market, TISCO insisted to make the price close to the market, and created a weekly pricing mechanism for stainless steel plate products. By enhancing the visiting, training and services for customers, holding "high-strength steel product launches", " stainless steel new product series introductions and application conference" and "Steel users forum", participating in Shanghai "International Stainless Steel Exhibition", TISCO promoted the marketing and sales. At the same time, by integrating internal marketing institutions and resources and strengthening domestic and international integrated marketing, TISCO set up overseas business department; by segmenting the domestic market, TISCO established 12 offices for nuclear power, railways and so on, and newly established 7 overseas marketing companies, all of witch formed a marketing mechanism and the service system for plate, tube, section, wire, strip and other products; by promoting the storage-move-forward, TISCO set up 8 storage-move-forward points, which achieved a good result.
By the application of informationization technology tools and inventory management system, the storage-move-forward was improved and the process management was strengthened; by the use of auction methods, inventory was optimized; by the regular meeting and individual responsibility system, interface between production and sales was strengthened, product delivery cycle times were reduced, contract fulfillment rate was improved; by shortening the objections handling time and other methods, the marketing services was strengthened. Through all these series of marketing management innovation, TISCO Marketing Department put the segment target into practice.
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