Latest statistics from Alexa.com, an authoritative international organization monitoring and calculating the pageviews of websites, revealed that ICBC website (www.icbc.com.cn) entered the first 350 websites across the globe according to pageviews, with an average ranking at the 324th place in recent three months. ICBC website was the No.2 popular bank websites worldwide, just behind Bank of America, and ranked top far ahead of other bank websites in China according to pageviews.
Alexa.com is a global renowned third-party organization for websites pageviews monitoring. Usually staying on top of its statistical ranking list are portals, search engines, entertainment sites and websites of news, TV, media and broadcasting. Websites from service sectors were seldom found in the upper position of the list.
Yet, ICBC website, as a specialized websites mainly providing banking services, has been clicked by a continuously rising number of visitors. According to the internal statistics, the average daily click rate soared from 80,000 times in 2002 to 3.19 million times in 2006. Professionals related that the figures fully illustrated the fact that ICBC website has secured quite a number of active customers, who now frequently visit the site for information or using ICBC Internet Banking services.
The person in charge from ICBC E-banking Department stated that the increasing visits of ICBC website owed mostly to the rich financial information, fast and convenient Internet Banking services provided on the site. Currently, ICBC website is a major channel for ICBC to offer banking services to customers.
By the end of January 2006, ICBC Internet Banking has swept up to 15.43 million personal customers and 336,000 corporate customers. Just in January, its online trading volume already reached a staggering RMB 5.67 trillion. ICBC market shares dominated the skyline among all domestic Internet Banking.
ICBC website comes with a bright corporate hue. Columns are clearly laid out to facilitate browsing. Users can easily find all the banking news and information in need. It offers different language versions such as simplified Chinese, traditional Chinese and English to cater for a diversity of users. In the aspect of Internet Banking services, "Banking@Home" Personal Internet Banking offers a series of services for customers such as account management, transfer/remittances, finance services, bill payment, securities and fund trading, forex and stock trading, insurance purchase and B2C online payment. ICBC Corporate Internet Banking -- "e-Fortune Link" helps customers in account management, group wealth management, collection and payment services, online payment for e-commerce and short-term investment. Meanwhile, ICBC website also provides many unique customer services such as BBS, online finance service room and so on.
Over the past few years, the performance of ICBC Internet Banking also gained full recognition from all domestic and overseas peers as well as mass users. From 2003 to 2005, ICBC won the title of "Best Personal Internet Bank of China" from US journal Global Finance for three consecutive years. ICBC was the winner of "Distinguished Banking Website" in both 2004 and 2005 in the investors' favored "China Distinguished Financial-Economic Securities Website" Review.
During the 2005 China Internet Industry Survey organized by China Internet Association, ICBC Internet Banking was elected by Internet users as one of the "China Internet Industry Brand -- TOP 50", sitting right in the first place of all Internet Banking in China. Just recently, ICBC Internet Banking won again in 2006 China "Internet Banking Evaluation", organized by Hexun.
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